Your website, built — then run every day.
Websites that keep improving themselves — and the systems behind them.
SS Systems builds full platforms, not just sites. On gs.construction a daily autopilot applies SEO fixes across 66 service-area cities and reverts any that hurt. On hive.contractors bank transactions match themselves every ten minutes and AI-drafted estimates learn from every correction. Five platforms, four live, one team.
- Platforms built
- 5
- Live in production
- 4
- Daily autopilot cap, gs.construction
- 25
- Bank transactions matched, hive.contractors
- Every 10 min
What we do
Three disciplines, one team — every platform we ship uses all three.
Website creation
Design-to-deploy website builds, like gs.construction: 66 city pages generating 791 of its 1,313 sitemap pages, with structured data on every page so Google understands exactly what it's looking at.
- 66 city-specific service pages
- 791 of 1,313 sitemap pages
- Structured data: 16 schema templates
AI & automation
Every day, gs.construction makes up to 25 safe SEO improvements on its own and automatically undoes any that hurt results, while hive.contractors' AI-drafted estimates get smarter every time an estimator corrects one.
- 25 safe fixes daily, capped
- Auto-reverts fixes that backfire
- AI estimates learn from corrections
Systems & backend
The unglamorous part done right: one admin you reach from your own site, dashboards that show the trend instead of a lone number, and leads from your site, Yelp, Angi and Houzz collected in one place.
- One admin, reached from your site
- Dashboards show trend, not lone numbers
- Leads from Yelp, Angi, Houzz
Platforms we build & run
Live products, operated end to end — not handed off.
GS Construction & Remodeling
Construction
Full platform for a Chicago-suburbs remodeler: 66 city-specific service pages, a 33-project portfolio, and a daily autopilot that scores its own SEO fixes, applies up to 25 safe ones, and reverts anything that backfires.
The Dawn Simmons Team
Real estate
Real estate platform for The Dawn Simmons Team: 2,610 city, condo and neighborhood pages, live MLS search, instant home valuations built from the team's own closed sales, and a map of 559 past sales.
Hive Contractors
Contracting ops
A CRM and project-management system for contractors — leads in one inbox, AI-drafted estimates, and a homeowner portal, already running GS Construction's own operations.
Water is Precious
Public sector
Public-office site for MWRD Commissioner Precious Brady-Davis: a scroll narrative with a 0-to-300-foot depth readout, an 11-question FAQ, a volunteer sign-up form, and a 5-file press kit for reporters.
How we work
Four steps, always in this order. Step four is the one most of the industry skips.
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Map the business
Before any design, we map how the business converts. On dawnsellshomes.com that's a valuation tool built to end with a phone call, not a generic estimate. Elsewhere, our leads admin tags every inbound lead by its exact channel — Angi, Houzz, text, or manual entry. Sites fail here, not on how they look.
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Build the platform
Each site runs on its own separate setup — gs.construction today includes SEO markup on every page, 66 city landing pages, and a daily autopilot capped at 25 actions that auto-reverts regressions, built in from day one, not bolted on after launch.
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Launch and instrument
We launch, then wire up what gets measured: how your pages are indexed in Google, every form submission, and each lead's source — website, Yelp, Angi, Houzz — sorted out automatically so you always know where it came from. You can't improve a platform you can't see.
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Operate and improve
This is most of the work. gs.construction's autopilot scores and applies SEO fixes every day, reverting anything that regresses. hive.contractors reads the corrections estimators make and proposes new estimating rules every night, for a person to approve. A platform that stops changing starts losing ground.
Ways to work with us
Three shapes, depending on what already exists. All three end the same way — with us running it.
New platform build
From nothing to live.
We build the site and one admin you reach from your own site, then stay on as the team running it — with automation like the SEO fixes gs.construction applies and checks every day.
Best for
A business with no site, or one it's outgrown.
Takeover & rescue
Someone else built it. Now what?
Where we can, we adopt what exists, fix what's breaking, and take over hosting and deploys. When the platform itself is the problem — like J. Peterson Design's old site, a page builder with no deploys to take over — we say so and quote a rebuild instead.
Best for
A site stuck on a platform that can't be operated, or one nobody's maintaining.
Ongoing operation
The part that never ends.
On sites wired for it, a daily autopilot scores SEO fixes against real Search Console data, applies the safe ones — new pages, title rewrites, reindex pings — and reverts what regresses; Business Profile posts, review imports and lead-capture jobs keep running long after launch.
Best for
Anyone with a platform and no one to run it.
What ships with every build
Not a menu of upsells. The industry habitually splits this list across a developer, a host, and an SEO vendor — which is how things fall between them.
- 791 per-city pages on gs.construction, built for search
- One admin, reached straight from your own site
- Structured data on every page — 16 schema templates
- Lead tracking across Website, Yelp, Angi, Houzz, Email, Text
- Managed hosting and updates across the whole portfolio, no downtime
- A daily SEO autopilot that applies fixes, reverts regressions
- A live integration with hive.contractors for lead handoff
- The team that keeps lead mailboxes and rankings running
What it runs on
One stack across every platform on this page — so a fix we learn on one site lands on all of them, and nothing we hand over is a dead end.
- Application
-
- Laravel
- Livewire
- Alpine.js
- PHP 8.3+
- Interface
-
- Tailwind CSS
- Flux UI
- Vite
- Automation
-
- Scheduled SEO & content jobs, daily
- LLM drafting (OpenAI, Gemini, Claude)
- Structured data: 16 schema templates
- Infrastructure
-
- Laravel Forge
- Nginx
- MySQL
- Redis & Horizon
Questions we get asked
The short, honest answers — the same ones we give on a first call.
Every build includes the public site, one admin you reach right from your own site (no separate domain to remember), and hosting and deployment we manage for you. We also handle the local-SEO groundwork — pages for every city you serve, tagged so Google understands them — and connect the tools you already use, like Search Console, your Business Profile, and the inbox that brings in leads. One team builds it and keeps it running.
A focused marketing site is weeks. A platform is months — gs.construction alone runs daily SEO work behind the scenes, updating and optimizing itself automatically. Either way, we scope in stages: jpeterson-design.com already has 21 real projects loaded in its admin while its public site still runs on a page builder.
Yes — the domain, hosting account, and your site's own database are yours, built in real code, not a drag-and-drop builder. The admin you edit through runs on one platform we operate for every site we host, so fixes and updates reach you without waiting on a rebuild.
We keep running it: a daily autopilot that improves page titles and descriptions, tells Google right away when something changes, and undoes anything that hurts your rankings — plus the pipeline that keeps leads flowing in from Yelp, Angi, Houzz and email. Most agencies treat launch as the finish line. For us it's where the real work starts.
Often, yes. If it's built on the same technology we use every day, we'll take it over and build from there. If it's locked into a page builder, we'll say so plainly and quote a rebuild instead, the way we're rebuilding J. Peterson Design's old Squarespace site rather than patching it.
Have a business that needs a system?
We take on a small number of platform builds — sites we design, automate, and keep improving after launch.